Content Marketing Specialist, BGC Taguig City in Quezon City, National Capital Region

Create and execute content strategy from scratch to implement content strategy across webinars, templates, landing pages, podcasts, blogs, infographics etc
Job Description:
Ideating new products alongside technical and sales colleagues
Remaining up-to-date on the latest technologies and digital trends
Create and execute content strategy from scratch to implement content strategy across webinars, templates, landing pages, podcasts, blogs, infographics, etc.
Create messaging, storylines and communication programs that create buzz and drive awareness amongst all stakeholders
Develop and implement a comprehensive content strategy to fuel inbound marketing including email, web, social media, search, lead generation, etc.
Work with designers, writers and social media managers to deliver content strategy
Execute content strategy that supports and extends marketing initiatives, determining which type of content works for the brand when and why
Lead content creation initiatives in support of all company digital channels and related marketing initiatives
Optimize all content use, distribution and prioritization across extended Marketing and - - Communications initiatives and company channels;
Partner with data analytics team to develop and utilize proprietary data including conducting surveys to develop content themes/topics;
Monitor competitor content initiatives and adjust strategy accordingly.
Website
http://totalexecutivemgmt.com
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